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AdCracker Review + Feedback & Discussion

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Read 14 Customer Reviews for AdCracker.

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User-Submitted Reviews of AdCracker & Testimonials

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Posted by Linda Rizaloo (7 years ago)

Main point: It helps create concepts you can sell.

I head a small creative team inside a larger ad shop in LA. We use the adcracker to brainstorm and concept campaigns. (I bought it myself about a year ago) It's pretty good for that. And honestly, we have never had any problems with the CDs or the customer service. The things I use the most are 1) the creative briefs … especially the advanced brief, it's brilliant. 2) the concept generator, which we use to start brainstorming sessions. Funky but effective. 3) Both the direct response and the branding sections have little multimedia “workshops” that help cover all the bases. We do a lot of digital direct on my team. But you need to express the brand when you do. For creatives it's a sweet tool. Linda the “Rizzie” Assoc Creative Director, Los Angeles

Pros:
  • Not a whole lot of cash for a lot of stuff you can use for a long time
  • I'll just say it lubricates the creative process
  • Cons:
  • Easy to forget to use it
  • It comes with an ad annual but no way to just buy the latest ad annual
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    8 out of 8 people said 'YES'

    131710

    Posted by Ali Mith (7 years ago)

    Better than I expected x 2!

    Just want to say a good word for adcracker. I bought the CD set about a year ago, then 3 weeks ago one of the disks got chipped. I took a pic, sent it to adcracker, and they sent me a free replacement set, no questions asked. The product is better than i expected - so is the service!

    Pros:
  • Lots of no-fluff content. Really helps me get ideas I can sell to clients. Overall
  • more than I expected ... and they were so nice to replace a disc I damaged
  • NO CHARGE!
  • Cons:
  • I wish i could just download the whole thing ...
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    I've had a good experience too. I like AdCracker!

    9 out of 11 people said 'YES'

    131420

    Posted by Rick (9 years ago)

    Great creative site for concept development tools to create advertising communications.

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    8 out of 9 people said 'YES'

    64390

    Posted by sorrel mumford (7 years ago)

    Pros & Cons – but wish I had it years ago

    Pros: 1 - Lots and lots of excellent, current examples – TV, gorilla, ambient, print, digital, viral, social media. You can make really nice presentations, too. 2 - Lifts your thinking to the next level. Now when I sit down with a client I can talk about “strategic creative branding” etc … which impresses. Cons: some clients are stubborn or don't give a damn what you bring to the project. But in all you should be able to charge more and get bigger projects, depending on your clients. sorel mumford copy & design

    Pros:
  • Charge more for better ideas
  • Wish I had it years ago
  • Cons:
  • Price was a pinch
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    7 out of 8 people said 'YES'

    132800

    Posted by Carrie Dawson (7 years ago)

    Better & less expensive than some classes

    We had the online version at Red River CC. Offers a complete approach to developing copy and visuals. The best “teaching” thing we had because it is “real world” Now I have a subscription to help my freelancing career. Good value for the coin

    Pros:
  • Costs less than a class
  • not a bunch of "theory"
  • Cons:
  • Navigation is tricky
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    7 out of 8 people said 'YES'

    Netherlands flag   Review came from Netherlands.
    132660

    Posted by DD (7 years ago)

    Exemplary customer service!

    I ordered my first AdCracker Creative Director CD in january 2011. With the CD I received a free 1 year online account. 1 year later, that was this January, I wanted the latest version of everything and ordered another CD set.

    As soon as I placed the order I got an email from AdCracker / Rita, who told me I already had the latest version of the CD and unless I was buying it for an employee, or as a gift, that I did not need the new one.

    She offered to refund my money, which they did in full. And she comped me a free 1 year online account so I could see the new Ad Annual 12. They could have let the order go through, made $88 and and I'm not sure if i would have even noticed.

    Wow!

    I'm DD. My business is Copy that Clicks. And I am a part-time instructor at the Art Institute of Phoenix.

    I use the AdCracker CD as a reference tool for teaching and in my professional work.

    Pros:
  • Useful product
  • ethical customer service
  • Cons:
  • Could make it more clear when the new versions are released
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    6 out of 7 people said 'YES'

    135010

    Posted by Paul Von Kutter (8 years ago)

    We bought the AdCracker CD when it first came out. Since then, well it’s not the only way, but it has become the best way my creative teams get ad concepts, promo ideas, and even outside the box marketing ideas. Paul Von Kutter,
Circular Systems, Worldwide.

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    7 out of 9 people said 'YES'

    119560

    Posted by Kevin Drucker (7 years ago)

    Great for agency & marom teams

    We have the manager's cd set. That's the set with the 3 seminar presentations, the creative director and the ad annual.

    We had some difficulties with one of the CDs on the Macs when we first got them – turns out we had to re-start the computer with the CD in the machine, but after that it was fine and runs without a hitch now.

    The CDs have huge video files and they play better when copied to the hard drive esp on the older PCs.

    If you manage an agency creative team, or marcom group like me, you're going to like this product.

    The creative philosophy very much matches what you find at a major agency or in-house shop, such as Apple. It covers the entire development spectrum, from creative briefs to branding, from techniques to direct response.

    Compared to other staff development activities it is VERY inexpensive.

    I could go on, but I'll just say that for our in-house marcom group, we're glad we have it, and it earns it's pay. I give it an overall 5 because I don't think there is anything comparable.

    Pros:
  • Excellent basic to advanced creative training
  • Covers the “soft” creative skills
  • Innexpensive for what you get
  • Cons:
  • None anymore.
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    5 out of 6 people said 'YES'

    133540

    Posted by Clive Ruffell (7 years ago)

    It's good - not better than oxygen - but really very go

    Creatives tend to get in the habit of approaching ads in the same way. In time, this can result in stale ideas. That's where AdCracker helps me – with fresh ways to get ideas. I've been buying the adcracker upgrades for 5 or 6 years. I'm on #3 now. When I first got this most recent CD set there was an issue on my new MacBook, but not any of my older Macs. Rita at AdCracker responded to my issue via email in a few hours. They FedExed a new CD set immediately, and offered a full refund. So my experience has always been positive. And the technical issue was easily solved. I'm a British creative director working in Germany at present. I use the adcracker creative briefs and the workshop / idea gen tools in every section. Can I give it a 4.5?

    Pros:
  • Keeps your ideas fresh100s of contemporary examples
  • Cons:
  • Would like to buy it at a local bookshop
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    6 out of 8 people said 'YES'

    Germany flag   Review came from Germany.
    132170

    Posted by Leona Bosman (6 years ago)

    Helps with campaigns and pitches

    Just one tip, if you pitch a lot of work you can use the creative manager workshops – the handout / worksheets – to create complete campaigns. What we do, just start off with things like getting a consumer insight, writing a brief, then go to the brand or direct sections etc, skipping the things you don't need. We've had impressive results wih this.

    Pros:
  • Great for training and creating campaigns. And well organized
  • Cons:
  • Not yet
  • but haven't seen all the content
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    3 out of 3 people said 'YES'

    141850

    Posted by Carrie F. Packwood (7 years ago)

    Cool & Clever

    Our AdCracker came on a customized Flash drive in a metalic box. Something of a pleasant surprise as it was not exactly what we were expecting. Got it on Tuesday and I used it to make a creative brief presentation to the account team on Thursday.

    It's fast, easy to nav, and loaded with gigs of primetime examples of every kind of creative communication you can imagine. Downside it that one of the presentations was not as good as the others – it looked “older”. But have to give the whole package an A.

    CFP / London.

    Pros:
  • Packaging is cool.
    Content is practical.
  • Cons:
  • Parts need fresh paint.
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    2 out of 3 people said 'YES'

    United Kingdom flag   Review came from United Kingdom.
    138880

    Posted by Nicolette (7 years ago)

    AdCracker "customer service" is a nightmare

    The staff are awful, not replying to emails, even when you're trying to pay!

    I tried to order Creative Director CD but Tika didn't bother to reply to my emails when their payment system failed. My bank refused to accept their payment verification as they do not use a simple security mechanism banks here require.

    I have emailed Tika and the rest of the team several times and get NO reply!

    Pros:
  • Seemed like it might be a good purchase
  • Cons:
  • The customer service is non existent!
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    8 out of 16 people said 'YES'

    South Africa flag   Review came from South Africa.
    131670

    Posted by Ken Hoffman (8 years ago)

    This is a worthless product. I had the worst buying experience of my life. The content is weak. The customer service at the customer is horrible. They play games with their guarantee offering a money back if you aren't happy. I am currently in dispute with my bank over the charge. Adcracker has accused me of lying and have taken cracks at my website. Really bad mojo. And to top it off the product sucks. Way overpriced for the content delivered. It's generally pretty basic marketing information. And if you want to do advertising that actually sells a lot of what they talk about is not relevant. It is relevant if you are a big corporation or ad agency. Not for entrepreneurs or small businesses. I have never had a worse buying experience. They were real nice until I gave the tiniest bit of negative feedback about their product. Then they told me I wasn't qualified to judge their precious product. Steve McNamara is a joke. Ken Hoffman, Madison, WI Order # H021311

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    8 out of 16 people said 'YES'

    118510

    Posted by Sjoka Ripper (7 years ago)

    Classic and Excellent

    I'm a happy user, for four years now. Less lately than in the past, but that's how it should be. Still use the Concept clicker on every new ad.

    Pros:
  • You'll use it
  • Cons:
  • Would be nice if the ad annual were sold separately
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    7 out of 13 people said 'NO'

    Netherlands flag   Review came from Netherlands.
    133020

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    Adcracker Rating: 3.9/5 (44 votes cast) [14 votes came from reviews] 14 reviews by users total.

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